Google AdWords Campaign Management Tips

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Google is making lots of changes in AdWords and at the same time making it competitive for advertisers to fight for the top spot. As we all know it is not like your traditional advertising where if you pay more or highest, you are sure to get highest exposure. AdWords is totally a different game and keeps users satisfaction at the highest level and not the advertisers" money.

As an advertiser or AdWords campaign manager, it is very important to think about the good AdWords account structure to reach to your advertising goal. Remember a bad account structure can lead a non-profitable campaign and waste your advertising money.

A good AdWords account structure consists of well thought ad group architecture and good selection of keywords and unique and enticing ad copy. You really need to think about the product or services that you are offering from your visitors" point of view and then come up with some tightly themed ad groups themes with relevant keywords. Always use advance keyword matching options such as exact, phrase, broad modifier to restrict the unwanted impressions which in turn lead to a good CTR and lower CPCs. Relevancy of the keyword to the landing page and ad copy is very important for a good quality score.

Ad copy is again very important part of your AdWords campaign structure. It acts as a bridge between your visitors and landing page. So if you have a good ad copy which should include your product benefits, features to entice visitor to click on it and your landing page should fulfill all the requirements which your ad copy states. It helps to keep your visitors happy and also helps to complete your required goal action successfully.

Apart from good ad group architecture, keyword selection, enticing ad copy, you should also pay attention to your landing page. Because at the end this is where you are going to land your visitors so you really want to make sure that your landing page is up to the mark and truly serves the purpose of the visitors. For example if you are talking about any discount or free promotion in your ad copy, make sure you are taking your visitors to the landing page which talks about the same.

Google AdWords Campaign Structure is very important part of any AdWords campaign and plays a vital role in a successfully AdWords campaign.

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Source by Sandesh Deshkar

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